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The best football information. Period.
What is Establish The Run?

Establish The Run creates the highest quality fantasy football content. There is a ton of clickbait and attention-driven content out there; our goal is to provide timely and accurate insights to actually help our subscribers compete and win.

Why can I trust Establish The Run?

You shouldn’t blindly trust us or anyone. But our goal is to earn your trust over time as we have with thousands of paid subscribers. Our founders have spent their entire careers in fantasy sports and gambling as public-facing content creators, business owners and industry participants.

After all having spent time in less than ideal situations working for other companies, we came together to build a business focused on high-quality content and nothing else. Since then, we’ve hand picked a team of dozens of full and part-time contributors to support this mission. This is our life’s work. Read more about Our Team.

Who should subscribe to Establish the Run?

We’d like to think anyone who wants to learn more about the NFL will find value in our products. That said, our content is not for everyone. We have a particular focus on creating information that is useful for gambling on the NFL, whether it be for daily fantasy sports, season-long fantasy sports, or sports betting. We think people who are serious about improving their results in those activities will find good value in what we offer.

There’s plenty of free content or much cheaper content than Establish The Run’s products, why should I subscribe?

We think that one problem today is there’s actually too much NFL information readily accessible. Many in this industry are trending towards more content, louder voices, with a business model that only works at a large scale. It’s overwhelming to sift through the news and opinions of the day. Your time is valuable, and your subscription is paying for a knowledgeable source to sift through all of the noise and deliver timely, accurate and actionable information.

Why is your site called “Establish The Run?”

There is an adage in some NFL circles that teams should “establish the run” in order to improve their chances of winning (we are skeptical). We also aim to make Establish The Run a place for those who look to give themselves their best shot at establishing a run in their favorite fantasy sports or gambling activity. 

What is the Establish The Run the “In-Season” package?

Starting NFL Week 1 through the Super Bowl, we create content each week that helps subscribers digest what happened the previous NFL week and prepare for the upcoming weekend. Below are some highlights of our content schedule, click here to see a full overview.

Evan Silva’s Matchups Column – The internet’s most trusted and thorough breakdown of every NFL game in the upcoming week. This column looks at fantasy and real life football matchups, with a mix of qualitative and quantitative insights from Evan’s research and observations.

Fantasy Football Player and Projections – Typically used for DFS, our analytics team has years of experience in projecting NFL player performance. We take an extraordinarily thorough approach to this process, combing through every piece of news and data to ensure every decimal point is in the right place for every single player.

DFS Ownership and Ceiling Projections – For players competing in fantasy football tournaments, game theory and player upside are critical considerations. Our team projects how popular players will be on DraftKings and FanDuel, as well as provides ceiling projections useful in trying to build teams for maximum upside.

Friday Night Positional Breakdown Show – Evan and Adam go position by position, breaking down every viable play on the DFS slate. Subscribers can view this live or stream a replay, and are invited to submit questions or suggested topics of discussion.

Sunday Morning Live Stream – Adam and Evan discuss all of Sunday morning’s news, including injury and weather updates and implications, line movement analysis, DFS player ownership discussion, and more.

ETR’s Buy Low Model – Box score results are not always predictive. But underlying usage can be. Our model digests the opportunity players receive independent of their fantasy scores, and then looks ahead. For QB, RB, WR, and TE. This project is led by our Director of Analytics, Mike Leone.

Pat Thorman’s Season-Long Weekly Rankings – Using data, trends, news, matchups and tendencies to rank every player for start/sit decisions.

What is The Establish The Run Draft Kit?

The ETR Draft Kit includes everything you need to prepare for the fantasy football season at an unbeatable price. Whether your goal is to dominate your home league, compete in high-stakes online drafts, or anything in between, The ETR Draft Kit is made to help you win. We release constantly updating top-150s for season-long drafting (including dynasty, best-ball and premium leagues), season-long tiers and team-by-team previews with notes on every single viable player. Also included are sleepers, busts, Evan’s shy-away column, plus tons of content from Adam Levitan and more. Content starts in May and runs until Week 1 of the NFL season. For full details, click here.

What is the Establish The Run “Preseason NFL” package?

Starting on August 1st, we create content for each DFS slate preparing subscribers for preseason NFL games. Our content includes projections, depth charts, a live show, Discord access, and more. For details go here.

Where else can I find Evan Silva and Adam Levitan’s content?

With rare exceptions, all of Evan Silva’s football content can be found exclusively at Establish The Run.

Will subscribing to Establish The Run guarantee that I win at gambling or fantasy sports?

No. It’s important to us that we’re honest about what we can and can’t do. We’re serious about creating high-quality information and have spent our careers building our knowledge while earning the trust of our audience. We make no guarantees and do not claim to provide any sort of financial or investment advice. If you think it’s important that someone provides or implies some sort of guarantee about the results you will have using the service, you’re in the wrong place.

What is Establish The Run’s cancellation policy?

We offer both one-time purchase and subscription products. For one-time purchase products, there are no cancellations necessary because it is a one-time purchase. We do not offer refunds on these products. For subscription products, you can cancel your subscription at any time and you will not be charged in the future. 

Where can I send questions, ideas, feedback, or anything else?

Send us an email at [email protected], or find us on social media channels.