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For every signature event we wrestle with that sees another favorite take home the trophy, it was all that magical to get to see Kristoffer Reitan take down this strong field at the Truist Championship. Score one for the Value Report, of course, but also score one for the time researching and following the DP World Tour, which showed the promise of Reitan as a powerful player who possesses a putter that can rival the world’s best. That combo is tailor-made for success on the PGA Tour, and although it was a bumpy start out of the gates stateside, it’s great to see the investment paying off. A player winning at $6,900 too, with other successes in the same price range, does do a bit of a reality check for lineup construction at these small-field events as well. It had been rinse and repeat with the $9K players carrying the weight at signature events, but finally, the path of more stars-and-scrubs-style builds was what paid off. It was a good reminder of the balance needed from a portfolio standpoint for the remaining tournaments this season.

 

 

It was a banner week for the Value Report, picking up our second win of the 2026 season! Last time it was Jacob Bridgeman at the Genesis Invitational, who ended up steaming well north of 10%, so to land it with Kristoffer Reitan at 7.71% feels much better! Reitan was on one from the start on Thursday, setting the pace out of the gates and never wavering from the top of the leaderboard. He had to build confidence in how he was able to win multiple times on the DP World Tour on his comeback, which adds to the emphasis of really finding out players’ ethos on global tours. The same can be said for Alex Fitzpatrick, who remains on fire and probably is kicking himself a bit despite the massive payday. Fitzpatrick’s game has flipped since coming to the PGA Tour, where his typical trusty short game is what is lagging, and he’s now showing upside as a top-end ball striker on Tour. I’m sure both will regress a bit back to their norms, and the only caveat with Alex this past week is that he didn’t slip by the field as much as I thought. That’s probably due to the name and the tee-to-green data, but still, at near 10% in a 72-golfer field and turning in the fifth-highest DFS score on the week is well worth the kudos. Alex Smalley was the one who the field really played above expectation, as Keegan Bradley’s ownership was the one that stayed in check at a similar price, and if it wasn’t for a couple of uncharacteristic triple bogeys on Thursday, Smalley could’ve checked in for another top 10. The iron play stats were back to normal as well for him over the weekend, so perhaps we get a discount this week from those just looking at the box score. It wasn’t a perfect 5-for-5 though, as Daniel Berger really didn’t carry over any of his previous week’s ball striking, and Aldrich Potgieter struggled to keep up his iron play. Potgieter, though, was 27th in DraftKings scoring, which is a massive lift compared to his finish of T48, so the birdie ability is still showcasing that he is incredibly close to a massive breakthrough.

But we flip now to the second major of 2026, the PGA Championship hosted at Aronimink Golf Club. The two most compelling things this week are how the field is going to use 2018’s history to profile course fit and how lineup construction is going to shift with the $5,000 floor being reintroduced at DraftKings. Overall, I want to be zagging if the field is going to use historical data as fact, and I plan to tune in heavily to players’ press conferences to get a lean on strategy. I’m always a proponent of power at the PGA Championship and U.S. Open, so hopefully we can get lower ownership on that based on more accuracy types finding success here a decade ago. The other side is how star-heavy can we make these rosters look this week, as it’s hard to find a bone to pick for any of the top-priced players this week. We saw success with double-, even triple-taps last week at the Truist Championship, and we could see something incredibly similar, as there are plenty of mispriced players on the low end. I love this week, as does DraftKings, which is offering us two million-dollar prizes, so let’s have our ETR faithful keep rolling for a massive week!

 


 

Keegan Bradley, $7,400 – The staple of the Value Report in 2026, I wasn’t passing up the chance to write up Keegan Bradley as the defending champ from the 2018 BMW Championship at this week’s venue. What Keegan has going for him this week is that the value range is littered with mispriced plays, so, despite the course history, ownership simply won’t push high due to Rickie Fowler being the same price. After the immense struggles following the negative impact mentally after the Ryder Cup, Keegan has found his form once again with three top 25s in his past four events, all coming against very strong fields. There could have easily been a fourth too, as Sam pointed out on last week’s Establish The Green, that Keegan finished +3 over his last two holes at the Cadillac Championship, turning a tight leaderboard into a T49 despite overall strong play. Keegan has remained bullish in our projections all year long, while not catching a lick of ownership either, and the biggest ask I’ve had for him is to show off the iron play that he’s made a career from. That was back in full force at the Truist. Thursday and Friday were both promising with his approach, before taking a step back on Saturday. But on Sunday, Keegan led the field in the category and took advantage, far outscoring his finishing position. An out-of-the-limelight captain is what we need, and it looks like enough time has passed and the golf world has moved on from the Ryder Cup. Now back in the Northeast, Keegan will take plenty of pride teeing it up at Aronimink.

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